Project overview
I led the art direction for Unmind’s rebrand photoshoot, partnering closely with the content team to establish our new visual language. I defined the creative vision, developed the mood boards, and authored the photography guidelines to ensure consistency across the brand. Because photography is one of our most ownable assets, my goal was to make the brand feel deeply relatable by capturing authentic, raw moments of collective human experience.
Project type
Photoshoot
Year
2023
My role
Art direction
Client
Unmind
To bring the visual direction to life, I anchored the shoot around three core principles: emotional authenticity, simplicity, and human closeness. Rather than relying on staged corporate tropes, the photography focuses purely on raw emotion, capturing people who are genuinely determined to make wellbeing work for them. I kept the visual style intentionally uncluttered so nothing distracts from the subject, creating an intimate connection where you truly see the cast, and they see you. By framing portraits close enough to hug and capturing genuine camaraderie in group shots, the final imagery establishes a safe, hopeful space defined by authentic team connection.
