GardeRobe
project overview
The concept around the tag refers to the "new collection" that expands all the time and is updated frequently in the museum. The tag was a graphic element that could be easily used and recognisable. The tradition of dressing the statue dates back at least to the 17th century.
project type
Art direction
year
2018
my role
art direction, design
client
CITY OF BRUSSELS
In the past, the Brussels authorities or the governors-general donated outfits for particular festivities. Back then, only a few outfits were in the collection. Following the First World War, many donors came forward with an outfit, including veterans’ associations. Between 1919 and 1940, Manneken-Pis received one new outfit each year. After World War II, the ketje‘s wardrobe grew on average by five to fifteen outfits per year.
