Etnik Cosmetics
project overview
I collaborated with the owners of a family business to create a campaign for their new line of products. I was involved in everything from art direction to capturing my ideas from start to finish. The family's formula for their natural skincare products is born out of their passion for providing high-quality products.
project type
Art direction
year
2018
my role
art direction, photography
client
etnik
They take great care in their work, including taking precautions, providing guarantees, conducting tests, and researching active ingredients, all with the goal of creating effective and beneficial skincare products. With their diverse racial backgrounds, the family used their experiences to develop a range of skincare products suitable for everyone, which gave rise to the concept of ETNIK cosmetics.
