I’m a hands-on Design Director and Brand, Digital & Visual Designer with 15+ years of experience. I work across brand identity, digital, visual systems, campaigns and Art Direction, combining strategy, concept and craft to turn complex ideas into distinctive work. I lead creative direction while staying close to the work - I like making, challenging and pushing ideas until they’re right.
I’m a hands-on Design Director and Brand, Digital & Visual Designer with 15+ years of experience. I work across brand identity, digital, visual systems, campaigns and Art Direction, combining strategy, concept and craft to turn complex ideas into distinctive work. I lead creative direction while staying close to the work - I like making, challenging and pushing ideas until they’re right.
I use AI across research, ideation, visual exploration, concept development, prototyping and production, combining new creative workflows with experience, judgement and craft.
I use AI across research, ideation, visual exploration, concept development, prototyping and production, combining new creative workflows with experience, judgement and craft.
I’m naturally curious and always looking for inspiration beyond the design world - from photography, architecture and fashion to technology, culture, music and travel. I like finding connections between things that might not obviously belong together. That curiosity tends to find its way back into my work.
I’m naturally curious and always looking for inspiration beyond the design world - from photography, architecture and fashion to technology, culture, music and travel. I like finding connections between things that might not obviously belong together. That curiosity tends to find its way back into my work.
my experience
Studio East
LEAD DESIGNER
Working across brand identity, motion design, web design and video production, I took on increasing responsibility as the team evolved, ultimately executing the entire brand design output across multiple client accounts and internal projects, including full rebrands, microsites and digital campaigns.
2024 - now
Studio East
LEAD DESIGNER
2024 - now
Unmind
SENIOR BRAND DESIGNER
Joined as the first brand designer, collaborating directly with the Head of Design to build and scale the brand function from the ground up. I delivered brand output across campaigns, events, social media, digital and print advertising, exhibitions and activations, shaping the visual identity of one of the UK’s leading mental health platforms. I also contributed to growing the team through interviewing and onboarding new designers.
2019 - 2023
Unmind
SENIOR BRAND DESIGNER
2019 - 2023
Freelance
ART DIRECTOR
Leads creative teams, overseeing the visual direction of projects, ensuring design standards, and aligning creative solutions with strategic goals.
2018 - 2019
Freelance
ART DIRECTOR
2018 - 2019
Freelance
ART DIRECTOR
Leads creative teams, overseeing the visual direction of projects, ensuring design standards, and aligning creative solutions with strategic goals.
2018 - 2019
Shoot The Moon
SENIOR DESIGNER
Branding Identity, logo design, web design, page layout, pre-press, creative consultancy, album cover design, photo retouching.
2018
Shoot The Moon
SENIOR DESIGNER
2018
Shoot The Moon
SENIOR DESIGNER
Branding Identity, logo design, web design, page layout, pre-press, creative consultancy, album cover design, photo retouching.
2018
ARKAM
CREATIVE DESIGNER
Creative Consultancy, Graphic design, Logo design, branding identity.
2014 - 2018
ARKAM
CREATIVE DESIGNER
2014 - 2018
ARKAM
CREATIVE DESIGNER
Creative Consultancy, Graphic design, Logo design, branding identity.
2014 - 2018
Orwell Group (Ipagoo)
CREATIVE GRAPHIC DESIGNER
Created 360° branding and visual identity for IPAGOO.
2014 - 2015
Orwell Group (Ipagoo)
CREATIVE GRAPHIC DESIGNER
2014 - 2015
Orwell Group (Ipagoo)
CREATIVE GRAPHIC DESIGNER
Created 360° branding and visual identity for IPAGOO.
2014 - 2015
air brussels - partner of McCann
CREATIVE DESIGNER
Ad design, photo retouching, page layout, packaging, digital illustration, mock-ups, outsourcing and proofing, poster design, catalog design, filming (Amnesty Intl).
2011 - 2013
air brussels - partner of McCann
CREATIVE DESIGNER
2011 - 2013
air brussels - partner of McCann
CREATIVE DESIGNER
Ad design, photo retouching, page layout, packaging, digital illustration, mock-ups, outsourcing and proofing, poster design, catalog design, filming (Amnesty Intl).
2011 - 2013
