Designfit
project overview
designfit had already built a strong name across the UAE's fit-out and interior construction space. But as they set their sights on Saudi Arabia, a market where scale and polish open doors - their visual identity hadn't kept pace with their ambition. We were brought in to close that gap.
project type
research
year
2026
my role
creative
client
designfit
The Problem
Saudi Arabia's design and construction sector is competitive and image-driven. To win the bigger contracts on offer, designfit needed a brand that projected the same maturity as the work itself - something sharp enough to stand next to established regional and international players.
The Solution
The new identity unified how the company presents itself internally and externally. Search visibility improved quickly post-launch, bringing a noticeable lift in enquiries. More importantly, Glen and his team now have a brand toolkit that holds its own in KSA pitches - polished enough for new markets, still authentically designfit.
