Designfit
Project overview
When designfit approached Studio East, they had already built a strong reputation across the UAE’s fit-out and interior construction space. However, as they expanded into Saudi Arabia, a market where scale and polish open doors, their visual identity hadn't kept pace with their ambition. As the Brand Designer on the project, I was tasked with closing that gap by crafting a refreshed, elevated brand identity.
Project type
Visual Identity
Year
2026
My role
Art Direction
Client
Designfit
The Problem
Saudi Arabia's design and construction sector is competitive and image-driven. To win the bigger contracts on offer, designfit needed a brand that projected the same maturity as their work, something sharp enough to stand next to established regional and international players.
The Solution
The new identity unified how the company presents itself internally and externally. Search visibility improved quickly post-launch, bringing a noticeable lift in enquiries. More importantly, Glen Dyer and his team now have a brand toolkit that holds its own in KSA pitches. It is polished enough for new markets, yet still authentically designfit.
